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CREATIVITY REDEFINED
At first people refuse to believe that a strange new thing can be done, then they begin to think it can't be done. Then they see it can be done. Then it is done and all the world wonders why it was not done before.
Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.